Chinese light perfect diary discovery eyeshadow palette a week sales of up to 20W+, this single product sales no matter many big brands have to listen to the "surrender".

The "development" of enterprises has always been based on products as profit points. Good products sold (commonly known as explosive products) can not only drive sales, generate profit points, but also drive the sales of related products.

And explosive is the signature products of enterprises (shops), in other words, when you create a explosive product, it is like the spokesperson of your shop, can "automatically" help you accurately identify high-quality customer base, in order to achieve the purpose of accurate drainage, rapid drainage.

The power of the Perfect diary lies in the ability to match the packaging, design inspiration, creativity and practicality of the big brands, but only at the price of the ordinary people.

So high cost performance, this is its most direct positioning, let others think of the big brand flat eye shadow immediately think of perfect diary 12 color eyeshadow plate, that is, let the perfect diary 12 color eyeshadow plate = big brand flat, by shaping high cost performance, good looking but practical positioning hard hit focus crowd mind.

Knowledge point:

Quickly seize the mental resources of the focus group (position the product so that it can quickly enter the psychology and mind of the target group)

Mental resources are also known as positioning, which is the first brand or product that comes to mind when you think of a certain concept, a certain scene or a certain category.

For example: gifts to send - brain platinum; Tooth cavity prevention use - Colgate; Nature's porters - Nongfu Spring and so on.

And what the Perfect Diary does is let the thought of the big name eyeshadow flat that = Perfect Diary 12 color eyeshadow tray.

In the era of dazzling and endless products, in any product almost has multiple brands, multiple manufacturers, multiple stores at the same time to provide the era, only quickly seize the user mental resources (quickly hit the target population) to represent the first, represents the only, can also achieve "explosive products".